• 01 Feb 2023

Business Trends in 2023 (Part 2)

In a previous article, we explored some business trends to look out for in 2023. Since we couldn't cover them all in one piece, we extended the topic in this second part.

So, without further ados, let's continue our discussion: 

 

Healthcare 

The Covid vaccines emphasized the mRNA technology, which is, in turn, expected to play a fundamental role in the healthcare industry going forward. It could pave the way for introducing cancer vaccines less than ten years from now. 

 

Genetic research and genomic testing will also be a large area of interest during this year and those to come, able to help people to be more focused on prevention in managing their health. 

 

Another significant impact will be represented by telehealth systems, which can assist in working around issues like limited access to healthcare workers for patients with non-emergency conditions. They can access their providers through live-video appointments using their computers or mobile phones. 

 

Finally, it is worth mentioning wearable technology, which will help shift our attitudes from a reactive approach to a more proactive one regarding health matters through personalized, data-driven care. 

 

E-commerce and social media commerce

The pandemic marked an unprecedented growth in e-commerce that, although it stabilized in recent times, shows how the sector is meant to play an essential role in our future. 

 

Growing e-commerce requires a solid social media presence, as most customers spend an increasing amount of time navigating different platforms. For instance, Tik Tok ads are now proven to be more effective than TV ads. 

 

As a result, influencer marketing will also grow as companies are focusing on creating consumer communities by investing in micro-influencers. 

 

Entrepreneurs, freelancers, and talent retainment 

The young generations of workers have a unique approach to work that we partly explored in this article. The pandemic emphasized the shift to new ways to view jobs. 

 

Many of those workers are leaving their jobs and do not return to the industry, known as quiet quitting, focusing on starting small businesses of their own instead, whether as entrepreneurs or freelancers.

 

If business owners want to retain talent, they must provide attractive careers, the flexibility of hybrid work, and an enticing work environment and company culture.

 

 

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