Blog Post
How AI can help your business
In recent years, businesses have adopted artificial intelligence (AI) technology more frequently, regardless of their field of expertise, for various purposes, including increasing revenue, reducing operational costs, boosting efficiency, and enhancing customer experience.
Let's look at some practical examples that can inspire you to include AI in your daily business tasks and skyrocket your profits:
1. Customer support
There are too many options out there for clients to settle for nothing but the most efficient customer service available. If it takes too long to get a reply, or if the information provided is not exhaustive, they get frustrated and will never come back or recommend your business to someone else.
The most successful businesses use chatbots these days, as they are always available and can convey a sense of reassurance to clients. They also make getting in touch with you more interactive and engaging. But, of course, they are not meant to substitute human customer service altogether. Therefore, ensure they are well linked to your customer care agents, as clients don't want to repeat the same queries all over!
2. Product recommendations
Through specific data analysis methods, AI can keep track of customers' purchase history or the behavior of similar users to generate tailor-made product recommendations. They can be placed in eCommerce platforms, email, ads, etc., to assist you with improving outcomes and user experience, boosting revenues and visitor retention, and recording valuable data. More sophisticated software can even create a table to compare similar products and suggest the best option based on characteristics like specs, price, features, durability, and many more.
3. Cyber and data security
Although the internet is not as lawless as it used to be when it first appeared, so much data is available online nowadays, attracting malicious outsiders and insiders. Besides preventing data breaches, AI can avoid identity thefts, account takeovers, vindictive ransomware strains, web scraping, financial fraud, and more.
There are powerful systems that can detect abnormal behavior, notify you to prevent unnecessary damage, and recommend the best strategies to overcome the issue; as a result, your company can improve its credentials.
